People spend an average of 12 hours on media usage per day.
As users spend more time on media, they spend more time online as well. Reports show that users are spending more time on digital devices, and “multitasking”, with mobile usage up to 2 hours 18 minutes, and projected to be 2 hours 42 minutes by 2019.*
Here are a few ways businesses can leverage this research:
Create compelling content.
Writing good quality content is ideal. Many businesses have gone to Influencer marketing that will provide content and social proof. These businesses have then recycled Influencer content and shared on their own sites, and on social media. Some even have begun using influencer content in digital ads.
Recycle content across platforms.
Companies have found recycling content to be very beneficial
Control the ratio of advice and marketing
When you are writing all of this great content, be sure to not talk only about yourself. Nobody wants to hire a narcissist. And who wants to spend money at a business that only talks about what they are selling and how great they are? We live in a world of savy shoppers who can compare value and price in a matter of seconds and those people take advantage of that every day. Make sure you give, give, give, and then mention your products or services.
Finally, combine all of the above and be consistent. Even if it is only one post a month, do it every month. Once a week? Commit to it. Daily? You get the idea. As your audience grows they will come to expect something from you. You want to stay at the top of their minds of course, so you want to be there when they need your product or service. This could be the easiest tip ever. Just keep going.
*Reports from eMarketer.