Technology is on the rise.
But you already knew that. Sixty percent of people use the internet via tablets and smartphones. Consumers are forcing small businesses to have a mobile presence. Just look at all of the brick and mortar retailers who will be closing. Mobile marketing is the new must have in the small business owner’s plan this year. Successful businesses will connect with customers via a mobile device on a regular basis, so how much would you want to invest in that?
In 2014, Desktops saw a 1% growth in sales, while mobile web saw a 17% growth, and mobile app growth was 52%.The numbers prove it, but what about your everyday life? How many times do you look at your phone instead of a desktop computer or even a laptop?
Another plus for an app is that mobile devices increase customer loyalty. Coupons redeemed are projected to increase to 104 million by 2016. There is also a green element to it, because you save on printing punch cards. How many times have you lost yours? Lets be honest.
By 2018, half of companies will be using mobile coupons, and incur less printing expenses. Businesses will now have an opportunity to invest money in a more beneficial way.