The web continues to evolve and become a more integral part in how businesses are run today. The future was last year.
The web gives you an opportunity to advertise, build mailing lists, and research the market at a very minimal cost. Most accounts you will need can be accessed for free, or at the very least inexpensive. E-business is no longer the wave of the future. It is here now as a standard and you can not afford to take advantage of it.
Every business needs a website. There, I said it! It is 100% true. Businesses that don’t have already fallen behind. If you don’t have one, you needed one last year. Also businesses that don’t have a site may be thought of as unprofessional or unreliable. If your own business is not using its full potential, why would anyone want to do business with you?
Your E-business Strategy
Your business strategy is a component of your business plan. The e-strategy should work with you and in relation to your business plan’s marketing and promotion details and goals. Remember your website should be in place to benefit you and your business. You should focus on the basics in the beginning and factor in the costs of running the site into for strategy and business plan.
Plan out your communication with email
Email is the most effective way to connect with your customers. An individual has control over their email and they will decide to give you access to their inbox. The email inbox is like getting on a VIP list, and you should treat it as such.
Email gives you the opportunity to offer private sales or special discounts. You can let customers know about promotions and new additions. They are a tool for keeping your customers updated and keeping you on for customer’s minds.
Kick it up a notch with E-newsletters
After you have mastered the occasional promo email. You may want to explore the idea of creating an e-newsletter. E-newsletters require you to supply more information as far as content, but they will benefit you by promoting your blog or your site.
They are also an additional opportunity for your information to be shared. This can result in a larger email list. Just make sure to offer valuable information your readers will want to keep.
What should you include in your E-newsletter?
-create a mix of promotions and good content
-share updates about you and your business
-position yourself as an expert in your field
-try Mailchimp, Constant contact or Aweber for great e-newsletter and email services.