Building a successful business requires work from the very beginning. Branding is especially important, and having a clear brand from the beginning will get you the results you desire faster. Maybe you are feeling confused about your brand now and you want to improve. Or maybe you have noticed that the people that come to you for business are not your ideal customers, and you have been wondering why. Could it be that you just can’t put your finger on it, but something just doesn’t “feel right” with regard to your business?
If any of these things are true, then you will enjoy this post. Today we will discuss the following points:
-Why is branding important?
-How to attract your ideal clients
-How to get clear about the image you would like to represent your business
Why is Branding Important?
Branding is a large part of your presence. The look and feel of your branding can attract the right customer, or repel them. So what do you choose? How do you know exactly what your business stands for and what you plan to do to change the world? This is not a simple answer.
As a business owner, you have to think about what you love, why you got into the business, and what sort of impact you want to make in the world. So you should ask yourself these questions. Get on my email list and I send you my branding checklist. This has question you should ask yourself and what to do to get started when it comes to getting clarity around your business.
Looking into color can also help with your theme. Color makes a large impact and some colors can represent the feeling you may or may not want to portray in your business. For example, in the food industry red and yellow have proven to be more successful than blue. One reason why so many fast-food restaurants have those colors in their branding! Want a specific post on how color theory impacts your business, let me know. I would be happy to speak to you.
How do I attract ideal clients?
Attracting the right client can save you time, money, and headaches for sure. I have had a spectrum of clients during my design career and I speak from experience when I make the following suggestions. Having clear systems in place will save you the time and allow your potential clients to weed out themselves. So your initial branding look is very important, but this is the amplifier that speaks to your professionalism and attention to detail. Having specific systems in place also indirectly lets potential customers know that you mean business, and you aren’t some fake that is testing business out in your garage. It shows that you are serious, and if you will spend that kind of time BEFORE getting a customer, it shows you are prepared for anything.
Establish systems to let your client know up front what you can do and what you won’t do. What you will charge if applicable, and what your boundaries are. Getting this clear in an automated email towards the beginning of the relationship can prove helpful. Especially for startups who are already wearing many hats and cherish the precious time they have! When I finally started getting clear about what I was willing do in the very beginning, my life go so much easier.
How do I get clear on my imagery?
This part is where the designer comes in. However, you help by doing any pre-project work that is needed for your designer to gain clarity. I have met plenty of people who have said ” My plans are in my head. I know exactly what I want.” when really, they have no idea. I suggest creating a mood board with anything that you are attracted to, including colors, logos, and anything else you would like to add. And give explanations why you are attracted to those things. This will definitely help with figuring out what it is that you want and need to benefit your business and save you time when communicating with any designer. Branding is one of my specialties and I would be happy to speak to you personally about your brand and the questions that you may have. Lets have a virtual coffee.
I hope you can take these suggestions and questions and really get clear on the basics in regard to your branding. What do you think? Is there anything you would like me to elaborate on? comment below or send me an email.
Until next time…Be sure to sign up for my email list to receive advance notice of new Freebies and insider tip on ways to improve your online business.
Wishing you prosperity.