First, What’s a Long Tail Keyword?
A long tail keyword is a long phrase keyword that speaks specifically to your business. For example, instead of “beauty salon” a long tail would be “salon natural hair protective styling”. This would target your ideal client better if your business was a natural hair salon.
And how do they help my business?
Long tails can have a bigger impact and rank a whole lot better in the sea of websites with one or two-word phrases, helping your business stand out more. Also, since you’re already clear on who your ideal buyer is, you can speak their language and make your long tail keywords exactly what they would type in the search, resulting in more sales! ( You’d be speaking their language!)
How do I get Started?
It starts with research. Think about the services/products you offer and specifically how you help your clients/customers. Then, base your keywords on these things after doing some basic keyword research online. Comparing the higher ranking terms with terms unique to your business will help you create the best combinations.
Next, create awesome content that uses your keywords and speaks directly to your niche. If you aren’t sure where to get started with the content creation, check out Content Clarity, a course I developed to help non-traditional businesses communicate their value and leverage the digital space for success.
Using these tips as a basis for your website content is a great way to begin generating more inbound marketing leads and start expanding your social reach. Start today by creating a list of keywords you might want to be found for and get researching!